Starbucks in Luxembourg

Starbucks in Luxembourg Starbucks is a large American coffee company with a global market coverage. The intention of this firm to enter into Luxembourg market is timely, given its plans to expand its operations. However, Schneider (2011, p. 71) says that before getting into a new country, it is important to conduct a research in order to understand the macro environmental factors that could impact on its operations in this country.Advertising We will write a custom report sample on Starbucks in Luxembourg specifically for you for only $16.05 $11/page Learn More It is important to understand all the macro factors that may affect its normal operations either positively or negatively. In order to understand the macro environmental factors of this new market better, PEST analysis would be an appropriate tool for the management to know what to expect once in this country. Political environment Luxembourg is a democratic nation that gained full independence in 1890. This country has expe rienced a very stable political environment for a very long time. Successive governments have been very keen to ensure that the country remains very peaceful. This will offer Starbucks a good environment for trading. It will boost its operations if it enters this market (Simerson 2011, p 38). The political class in this country is known to avoid any direct interference with business operations. This means that Starbucks operations will not be affected by politics. Economic environment The economic environment in Luxembourg is very attractive for this firm. The report by Simerson (2011, p 38) shows that Luxembourg has the highest living standards in the world. This means that people of this country has a higher purchasing power. If Starbucks makes an entry into this market, it will be assured of a market for its products. This firm can also consider charging premium prices for its products in this market because of this high purchasing power. When in this market, Starbucks should foc us on satisfying the need of high-end consumers. This is because they make the majority of the people in this country. Social environment The social environment of Luxembourg constitutes the rich Europeans. It is important to note that the social environment of a country is always defined by the cultural practices of people within that environment. This means that the social environment that this firm will experience in Luxembourg will be based on the practices of the citizens of this country.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The total population of this country is slightly over half a million people, most of whom are Christians (Griffin 2010, p. 37). Most of the citizens of this country are relatively rich, a fact that makes the market very attractive. They also like spending a lot. The government has enacted laws that define the relationship between business soci ety and consumers. Starbucks must know these regulations to operate efficiently in this country. Technological environment According to Booker (2006, p. 78), technology plays an important role in a business set-up. Starbucks must understand that in order to be successful, it must embrace the emerging technologies. The emerging technologies have made business environment very dynamic in this country, and in order to manage the unpredictable nature of this business environment, it is important to be flexible. Most firms in Luxembourg are currently using electronic marketing to reach out to the market. This means that Starbucks must have clear plan on how it will embrace electronic marketing if it expects to be successful in this country. Technology is very advanced in this country and therefore, Starbucks cannot ignore it. List of References Booker, J 2006, Financial-planning fundamentals, CCH Canadian Limited, Toronto. Boutellier, R 2008, Managing Global Innovation: Uncovering the Se crets of Future Competitiveness, Springer, Berlin. Griffin, D 2010, Business with a purpose: Starting, building, managing and protecting your new business, Outskirts Press, Denver. Henry, A 2008, Understanding strategic management, Oxford University Press, Oxford.Advertising We will write a custom report sample on Starbucks in Luxembourg specifically for you for only $16.05 $11/page Learn More Schneider, G 2011, Electronic commerce, Cengage, Learning Boston. Simerson, B 2011, Strategic planning: A practical guide to strategy formulation and execution, Praeger, Santa Barbara.

5 tips on managing different generations in the workplace

5 tips on managing different generations in the workplace Generations have their own rules. They speak their own languages, have their own cultural references, and have their own attitude quirks particular to their maturity. This can present a real challenge for the manager or human resources professional who must deal with a diverse staff of 20-somethings to 60-somethings.While a 2012 meta-analysis of published and unpublished data concluded that there are no significant differences between generations, there are significant differences between how younger employees and older people operate in the office, and the effective manager cannot ignore those differences. Here are six tips for coping with those generational differences head on and successfully.1. Recognize and embrace the differencesAs we’ve already hinted, one of the biggest mistakes you can make as a manager when faced with age-related issues is to pretend that the employee’s generation is not an issue. The key is to get comfortable and familiar with how age factors into work personality and adjust your approach accordingly. What will work when dealing with, say, a 25-year old employee who has motivation issues and a 45-year old employee who has become complacent after decades in the same office will not be the same.Understanding where different people are coming from can help you tailor your tone, spoken language, and body language. Don’t treat people differently- just communicate in the clearest possible way, depending who is on the receiving end.2. Break out of routinesStrict routines may be an effective way to acclimate young, new employees to their office duties, but having to do the same thing every day can be suffocating for the older employee. Feeling stuck in a rut can be both dehumanizing and demotivating for individuals who’ve been with the company for a long time.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});Don’t downplay the disillusionment of an older employee who complains about feelin g trapped in a routine. Help that employee break out of tiresome patterns while still being able to complete his or her tasks. You may even want to consider having such employees swap tasks to keep their workday fresh. They will be happier and more productive with a little change in routine.3. Be aware of generation-based hurdlesThe workplace is constantly evolving, and this can be a problem for employees who’ve been at the job for too long. For example, an IT pro who has been in the same position for a decade may be slower to embrace new technology than a younger employee would. A younger IT worker may be short-tempered with an older one who doesn’t understand new computer-based problems.Ensuring that everyone is kept on top of the latest developments may clear out potential confusion and defuse potential conflicts that arise from age differences.4. Team them upThey may have different ways of speaking or different attitudes toward work, but all employees are people re gardless of age. This unfailingly becomes clear when employees from different age groups are encouraged to interact.Left to their own devices, employees may tend to bunch up in age-based groups. So it can be helpful to use team-building activities or develop collaborative projects that pair younger employees with older ones to foster a greater atmosphere of understanding in the office. If they have different skills particular to their ages, they may even teach each other a thing or two.5. Keep other managers informedAs you become more sensitive to the quirks of members of different generations in your office, be sure to share that information with your fellow managers. For example, if you find that younger employees are more likely to job hop- and a 2016 study did, indeed, report that a whopping 21% of Millennials left their jobs during that year compared to just 7% of older employees- make sure that your fellow managers are tuned into that issue so they can better hold onto young er employees they can’t afford to lose. After all, the name of the game is building a stronger staff with better communication between all managers and employees.Stay open, stay informed, stay communicative, and the employees you manage will be more satisfied and effective no matter how old they are.

Marxist Political Economy Essay Example | Topics and Well Written Essays - 1750 words

Marxist Political Economy - Essay Example The first premises have a fundamental basis in the existence of human beings as the basis of the theory. This premise underlines the importance of understanding how human beings are physically organized and how human beings relate to nature and among themselves in the economic organization of a particular society. Marx posits that as soon as men are born, they distinguish themselves from other animals by engaging in productive activities for subsistence. This production for subsistence heavily relies on the type of means of subsistence that men find available to them at the beginning and have to replicate by reproduction. Marx explains that this activity of production is not abstract, but rather a definite activity that shapes the way of life of men using a particular method of production. As population increases, production will also be increased due to the demand created by this increase in population. Inevitably, people have to relate with one another in order for the production p rocess to be carried on without conflicts and to run smoothly. In this regard, Marx again states that the relations among people are dependent on the nature of production they are engaged in. At the highest level of relations, it is no longer relations among individuals but includes how nations relate with other nations and the internal relations between citizens. Nation to nation relationships are ordered by the levels of specialization each country has achieved in production leading to division of labour.

No Essay Example | Topics and Well Written Essays - 750 words - 1

No - Essay Example It would be hard for the company to be able to do the transaction without it being a donation. From the proposal, the company would be selling the Panini at three dollars per piece. Considering that the company spends four dollars on every Panini in the production, the company will be operating the transaction at a loss of one dollar every sale. His being the case, the company can only accept the proposal only where the transaction is a donation to the MBA students or if it were a marketing strategy and they would increase the prices later. b) Starbucks currently sells a Stainless Steel Clip Handle Tumbler - Gold, 16 fluid ounces in its stores for $22.95. Starbucks buys the Tumbler from a manufacturer in China for $ 9.00. A representative from a company in Vietnam is offering to sell them for 25% less than cost from the manufacturer in China. Discuss the issues that you would consider in deciding whether or not to accept this offer. In deciding whether or not to accept the offer from the manufacturer in Vietnam, I would consider various factors. These factors include: the quality of the products, the durability of the products, the ability to serve the purpose for which they are acquiring. Mainly, I would consider the quality, considering the low cost of the products; the quality of the materials would probably be compromised. Due to this, I would critically evaluate all the aspects of the product to ascertain that the quality of the products is at par. Besides this, I would consider the accessibility of the products from the supplier. Since Vietnam is a country that is not well developed, I would consider how the goods are to be moved from the country to Starbucks premises since the cost of acquisition would be higher in the long run due to transport costs. Basically, I would focus mainly on these areas. When preparing an incentive plan for the store managers, it should be budgeted to

Environmental issues Essay Example for Free

Environmental issues Essay It was not yet realized by the public the seriousness of the environmental problems we face if not for the issue on global warming. Dozens of organizations, many of them with international memberships, are now working on everything from saving wildlife to developing new sources of energy. But pollution, energy consumption and economic growth are independent problems. Effective programs for dealing with one of them often aggravate the others. For example, devices that clean automobile exhaust and reduce air pollution also decreases fuel economy, thereby using up our limited reserves more rapidly. Similarly, banning the burning of household trash reduces air pollution but increases environmental pollution, as land, animals and scenery are sacrificed for strip mines and oil wells, and the wastes produced by the fuel are dumped into the environment. On the other hand, ignoring the need for more energy retards the economy, thereby increasing unemployment and possibly reducing food production. Nature is fighting back against the abuses we have inflicted upon it! Due to human carelessness that damaged the environment, many communities are now suffering from environmental crises. The air that you breathe contains gases such as oxygen, nitrogen and carbon dioxide in certain amounts. But many people live in areas where the air contains pollutants that are harmful to their health. Air pollution is a common problem in congested and urban areas (The Washington Times 2006, p.26). Food, air and water needed for life’s processes which the environment provides unfortunately contain harmful substances called pollutants. The presence of air, water and soil in the environment is of waste materials or pollutants which the environment cannot handle, degrade, disperse or diffuse so that it becomes unclean and unhealthy is called pollution (Colla 2002, p.125). Â  There are four general types of pollution, namely: 1. Air Pollution – It is an undesirable change in the physical and chemical characteristics of air. Industrial plants, motor vehicles, indiscriminate throwing and burning of refuse everywhere make the air polluted. Cigarette smoking contributes to air pollution, most especially in enclosed places. Foul smell from waste and methane gas emitted through the combustion of refuse contributes to the problem of air pollution (Kemp1994, p.23). Prolonged exposure to air pollution may cause/aggravate respiratory and other diseases as well as irritation of the eyes, nose and throat. 2. Water Pollution – this results when water contains more harmful substances such as harmful bacteria and poisonous chemicals, than it can naturally get rid of. The dumping of domestic and industrial wastes into the rivers, canals, and other water bodies causes pollutants to be introduced into waterways. Frequent flooding which carry topsoil and sewage into the water supplies pollute the water, too. Sugar mills, distillers and mining firms without proper waste disposal systems are among the principal polluters of the nation’s waterways. Soap and water detergents produce enormous persistent layers of suds on the surface of receding waters. Substances such as harmful bacteria and poisonous chemicals are likely to cause gastro-intestinal diseases, cholera, typhoid fever, dysentery, infectious hepatitis, food poisoning and even death. Mercury in sea water is absorbed by tiny plants that provide food for small fish, which is eaten by a larger fish. When they are eaten by men, mercury is deposited in the kidneys and brain which may cause death when accumulated (Kemp 1994, p.23). 3. Land Pollution – This takes place when harmful substances are introduced into the soil making it unable to sustain plant life. Dumping areas are breeding places of disease carriers such as flies, rodents, mosquitoes and cockroaches. Uses of excessive amounts of fertilizer, pesticides and other toxic chemicals can destroy the ability of the soil to self-generate. They deplete the nutrients, harden the texture, and increase toxicity, making the soil less productive. Other causes of land pollution are atomic fallouts and mine tailings which poison agricultural lands. Toxic residues from the accumulation of chemicals in the land can cause cancer and other diseases (Kemp 1994, p.24). 4. Noise Pollution (Persistent noise) – This refers to the presence of too loud, too sudden or very unpleasant sound that becomes an assault to the body causing mental or physical harm. The roaring of motor vehicles, grating sound of jackhammer, squeaking of tires, screeching brakes, blaring television sets, radios and stereos and even loud shouting are some types of dangerous noises when one is continuously exposed to them. Noise pollution affects not only the ears but also directly or indirectly impairs the mind and the whole body. Directly, it can cause deafness; indirectly, it may lead to increased heart beat and high blood pressure that eventually cause cardiovascular disease (Kemp 1994, p.24). Most pollution is caused by man, pollutants will increase as population grows, and hence, minimizing the production of pollutants and managing its proper disposal must be the goal of every human being. But the air pollution must be given extra attention by the government, society and each individual to protect people from this environmental danger, not only for ourselves but for future generations. Air Pollution, Environmental Hazard There are five basic pollutants of air are carbon monoxide, sulfur oxide, hydrocarbons (organic compounds made up of hydrogen and carbon) and small particles that float in the air (Jordan 2005, p.12-20). Sources of Air Pollution 1. Automobile exhausts The poisonous carbon monoxide in the air comes from automobiles. Nitrogen oxide and hydrocarbons are also produced as by-products of engine combustion. The more vehicles there are on the road, the greater is the possibility of pollution. Unleaded gasoline and some anti-pollution automobile parts cut down the amount of pollutants in the air. But transportation vehicles are still a major cause of air pollution. 2. Industry Industries are responsible for the second largest amount of pollution in the air, next only to vehicles. Fuels that are used in some industries may give off large amounts of sulfur oxide, nitrogen oxide and harmful particles of dust and ash. Sulfur oxide is made when fuels containing sulfur like coal are burned. Certain industrial processes may give off more of one pollutant than another. This depends on the kind of fuel used and the product that is being made. 3. Individuals People pollute the air in many ways. Each time a person smokes a cigar/cigarette, the air is being polluted when he burns trash, air pollution is increased. More pollution is added when he uses wood for cooking or to keep warm during the cold months or cool during the hot months. Effects of Air Pollution 1. Respiratory disorders If you have breathed polluted air, the eyes may water, the nose may run and a cough may develop. Serious illnesses are likely to happen to people long exposed to polluted air. Chronic bronchitis, emphysema and lung cancer are common in air polluted areas. Cigarette smoking is closely related to the development of long cancer. Heart diseases, especially heart attacks occur more in places where there is a high level of carbon monoxide in the air. 1. Accidents Vehicle accidents happen more often in places where air is polluted. These accidents may be caused by poor visibility in the polluted air. Or they may be caused by increased exposure to carbon monoxide. People with watery eyes, headaches and breathing problems often find it hard to drive in air polluted areas. 2. High economic cost The government may spend billions of pesos per year to control air pollution. However, little has been done by the government to control air pollution due to the struggling economy and the low economic growth. The United States spends around 4o billion dollars a year to control air pollution. The cost of air pollution is about 200 dollars per year for each person. Air pollution can also add to the rusting and corrosion of vehicles and machinery. Even farm crops may be harmed or stunted in growth by air pollution. There is a way out of this trap. In a word, it is sacrifice. The fact that there is no way both to clean up the environment and conserve natural resources without changing the life-style of people in the industrialized nations. The challenge is that of motivating people to make the necessary changes now, before a worldwide disaster forces much more difficult adjustments upon us. Preventing of Air Pollution Everyone needs to care more about the problem of air pollution. Car exhausts and air conditioning systems can be checked at regular times and kept in good working condition. Air conditioners, if not working properly, may give off harmful hydrocarbons. Vehicles should not be allowed to idle for more than a few minutes because idling lets carbon monoxide escape in the sir. Use of public transportation would also lower the number of vehicles on the road and in return would also lower air pollution. Strict laws on transportation and industry must be enforced. Instead of burning trash, it should be allowed to decompose in pits. The decomposed materials can be utilized as fertilizer for plants and at the same time minimizes smoke in the air. Stricter laws on cigarette smoking should also be enforced. The end result of this is lesser lung and heart ailments and cleaner atmosphere (Cline 1992, p.35-37). Political Action The real problem comes from the wealth the power of the opponents of environmental protection. On the local level, environmentalist face rich land developers who can make large campaign contributions to the politicians who decide what land may or may not be developed. At higher levels of government, environmentalists face even more powerful foes: multinational corporations that stand to make big profits from despoiling the environment. Included here are some of the most powerful corporations in the world, such as petroleum and mineral companies that want to sink wells and mines in fragile wilderness areas, the manufacturers that spew pollutants into the air and water, and the firms that sell products such as polluting automobiles and unsafe pesticides. Such corporations have spent hundreds of million dollars to persuade the government not to outlaw their destructive activities (Diehl, p.20-21). The environmentalists and the concerned public simply do not have that kind of money. If we are to preserve the natural environment for ourselves and the generations to come, two things must be done. First, a stronger educational campaign must be launched to make more people aware of environmental problems. Second, more ordinary citizens must join together and become involved in the political action necessary to strengthen anti-pollution laws, increase the enforcement effort, and protect our natural resources. Conserving Resources There is no doubt that our existing resources can be used far more efficiently. It is possible for a large-scale, multiple-stage recycling program to be introduced in imitation of natural ecosystems. To take a simple example, garbage could be used as fuel to run the mills to make recycled paper, the wastes from which could be burned as fuel. Similarly, it is possible that community water districts will some day become closed systems, meaning that the water would be used again and again, never being discharged into an ocean or river. Some factories already have such closed systems (Sarewitz 2000, p.55). It is possible to envision larger closed systems designed so that no industrial material would ever be discarded as either waste or pollution. Energy conservation can also stretch our natural resources. Insulating homes, driving smaller cars at slower speeds, riding trains and buses instead of driving cars, recycling the heat used in factories, and restricting the manufacture of energy-wasting gadgets are obvious ways of eliminating waste. The immediate task is not to develop technologies that are more energy sufficient; the challenge is to find ways or persuading people to use the conservation measures that are already available. Better Technology A growing number of scientists and concerned citizens are coming to see solar system as the best answer to the world’s energy problems. Solar power units use the endless supply of energy from the sun, are nonpolluting, and pose no threat of radiation or explosion. Other promising approaches use specially prepared ponds of water to trap solar energy or mirrors to concentrate it on a single location, where it can be used to generate electrical power (Tennesen 2004, p.85). Limiting Growth Technological solutions are attractive, but it is doubtful that they alone can resolve the environmental crisis. It is often argued that industrial growth is necessary to create new jobs for a growing population. The argument that economic growth is necessary to eliminate poverty and create a more egalitarian society is also misleading. Despite decades of rapid economic growth, the industrialized nations continue to show enormous inequalities of wealth and power (1991, p.12). Conclusion The environmental crisis does not mean everyone should return to hunting and gathering; the world’s current population is too large to even consider such an idea. Keeping a clean environment is the responsibility of the government, society and each individual. Today, air pollution must be given extra attention to protect people from this environmental danger. All of us must have aknowledge of this environmental menace. The young generations today, like us, crave for the total preservation of our natural resources, earnestly begging to put an end to wastage and preserve the natural wealth intended by our Mother Earth for the future. Yes, there is still gleaming hope to save our Mother Earth from total destruction. There is still a chance to regain the lost paradise we unscrupulously abused. We must do our part to make this world a safer place to live in, not just for ourselves and our neighbors but our future generations. The will to dynamic implementation to this urgent call lies in your strong and sustainable support, giving once more Mother Earth a chance to care for our lives now and in the future generations.

Time :: essays research papers

Time is perhaps man's worst enemy, beside himself. For countless eons, man has tried to fight the affects of time. For time brings change. They are inevitably linked in the same cosmic chain. No matter what you do, no matter the steps you take, time will always bring change. Time can bring on many types of changes. It can bring on physical change, such as a mountain being destroyed over time by erosion. Or, it can bring on emotional and physiological change, such as an army prisoner of war in a POW camp. But bear in mind, a person's physical surroundings can also serve to speed/slow/reduce/and even counteract the change. Change is not always for the worst. Some changes can be for the better. In THE SCARLET LETTER, Nathaniel Hawthorne, shows that as time goes by, Reverend Dimmesdale changes from a strong, hearty man to a weak and sickly one, but also given enough time (and some encouragement), he re-grows to once again be a strong man, perhaps more so than he was before.   Ã‚  Ã‚  Ã‚  Ã‚  As we first meet Author Dimmesdale, he was a '…young clergy man... His eloquence and religious fervor has already given the earnest of high eminence in he profession.'; (p. 62. 3rd paragraph)* The people loved and respected him. He was thought to be '…a godly pastor,';(p. 48) of Hester. But the people do not know his secret. They do not know the dark sin that he holds in the deep recesses of his heart. This causes him much pain. 'It is inconceivable, the agony whit which this public veneration tortured him! It was his genuine impulse to adore the truth, and to reckon all things shadow-like, and utterly devoid or weight or value, that had not its divine essence as the life within their life. Then, what was he? -a substance?- or the dimmest of all shadows?'; (page 131-123)   Ã‚  Ã‚  Ã‚  Ã‚  Mr. Dimmesdale does all that he can in a vain attempt to rid himself of the guilt he hides inside. He whips himself, he fasts, and he even goes to the scaffold in an endeavor to alleviate his guilt. But all attempts fail and leads to more guilt and hence more chastising.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  He is not cured from his guilt until he and Hester agree to leave the colony and return to England. 'The excitement of Mr. Dimmesdale's feelings, as he returned for his interview with Hester, lent him unaccustomed physical energy, and hurried him town ward at a rapid pace.

Social structure

Introduction: Culture harmonizes people behavior and at the same time creates barriers between different groups. Donnan and Wilson (1999) have argued that borders of cultures and identities make up the least studied and understood phenomena of international borders and admit that borders are always descriptions since they are illogical constructions based on cultural convention. Similarly, most of the organizations meet the diverse consequences of culture in our modern globalizing world; the cooperation of individuals, groups, and organizations is a vital issue for any social entity and largely depends on their cultural background.Individualism is an attitude that emphasizes the importance of individual over the group identity and collectivism is the opposite tendency that emphasizes the importance of â€Å"we† identity over â€Å"I† identity (Hofstede, 1980). Individualism VS collectivism Just as Western businesses have intensified their efforts to learn from Asian org anizations, so too has there been a rise in research on cross-cultural differences between the two regions. Asian and Western cultures have been distinguished along a variety of characteristics (Cohen & Nisbett, 1994; Triandis, 1994).However, it is the dimension of individualism and collectivism that has received the most attention by psychologists specializing in cross-cultural research. Cultural values of individualism and collectivism differ in their relative emphasis on independence vs. interdependence with one’s group (Markus & Kitayama, 1991). In individualistic cultures, people are viewed as independent and possessing a unique pattern of traits that distinguish them from other people (Markus & Kitayama, 1994).In contrast to such independence and uniqueness, people in collectivistic cultures view the self as inherently interdependent with the group to which they belong. Therefore, whereas people in individualistic cultures often give global and abstract descriptions of themselves (e. g. , I am optimistic), people in collectivistic cultures might ask how they could possibly describe themselves in the absence of information about a particular situation (Bachnik, 1994).To someone from a collectivistic culture, a relatively abstract description of the person can appear artificial because it implies that he or she is the same regardless of context (Cousins, 1989). One of the most important consequences of these divergent views of the self is the degree of conformity that is observed in social settings. A meta-analysis of studies using Asch’s (1956) line judgment task suggested that Asians demonstrated a stronger tendency to conform than Americans (Bond & Smith, 1996). In fact, the very concept of conformity may have different connotations in different cultures.While conformity is often viewed negatively in an individualistic culture, uniqueness can be viewed as a form of deviance and conformity associated with harmony in a more collectivistic cu lture (Kim & Markus, 1999). Because the person’s identity is closely linked to his/her social group in collectivistic cultures, the primary goal of the person is not to maintain independence from others, but to promote the interests of the group (Davidson, Jaccard, Triandis, Morales, & Diaz-Guerrero, 1976). In contrast, most people in individualistic cultures assume that their identity is a direct consequence of their unique traits.Because the norms of individualistic cultures stress being â€Å"true† to one’s self and one’s unique set of needs and desires (Fiske, Kitayama, Markus, & Nisbett, 1998), the person may be encouraged to resist social pressure if it contradicts his/her own values and preferences. Thus, people in individualistic cultures can be expected to be consistent in their views and maintain them in the face of opposition, while people in collectivistic cultures might consider the failure to yield to others as rude and inconsiderate.In coll ectivistic cultures, self-esteem is not derived from characteristic behavior or from calling attention to one’s own unique abilities. There is greater emphasis on meeting a shared standard so as to maintain harmony in one’s relationship to the group (Wink, 1997). People in collectivistic cultures are therefore not motivated to stand out from their group by competitive acts of achievement or even making positive statements about themselves (Kitayama, Markus, & Lieberman, 1995). Instead, there is a tendency toward self improvement motivated by concern for the well being of the larger social group.Whereas members of individualistic cultures strive for special recognition by achieving beyond the norms of the group, collectivists are more motivated to understand the norms for achievement in the particular context so as to meet that standard (Azuma, 1994). Therefore, one might expect groups defined by collectivistic norms to be high in collaboration and achievement of collec tive goals, whereas groups with individualistic norms may have greater variability in performance among its individual members. High context to low context cultures: In today's business relations, it's a small world after all.As more companies turn towards global markets, professionals are finding themselves in foreign locales, wheeling and dealing like never before. However, the key to effective communication between countries is an understanding of each other's culture, especially a working knowledge of how each society conveys meaning. First used by author Edward Hall, the expressions â€Å"high context† and â€Å"low context† are labels denoting inherent cultural differences between societies. High-context and Low-context communication refers to how much speakers rely on things other than words to convey meaning.Hall states that in communication, individuals face many more sensory cues than they are able to fully process. In each culture, members have been supplied with specific â€Å"filters† that allow them to focus only on what society has deemed important. In general, cultures that favour low-context communication will pay more attention to the literal meanings of words than to the context surrounding them. It is important to remember that every individual uses both high-context and low-context communication; it is not simply a matter of choosing one over the other.Often, the types of relationships we have with others and our circumstances will state the extent to which we rely more on literal or implied meanings. Novelist Amy Tan describes the differences in cultural communication this way: â€Å"An American business executive may say, ‘Let's make a deal,' and the Chinese manager may reply, ‘Is your son interested in learning about your widget business? ‘ Each to his or her own purpose, each with his or her own linguistic path. † When individuals from high-context and low-context cultures collaborate, ther e are often difficulties that occur during the exchange of information.These problems can be separated into differences concerning â€Å"direction†, â€Å"quantity† and â€Å"quality. † For example, employees from high-context cultures like China and France share very specific and extensive information with their â€Å"in-group members† (good friends, families, close co-workers, etc). In comparison, low-context cultures like the United States and Germany prefer to limit communication to smaller, more select groups of people, sharing only that information which is necessary. High-Context CommunicationHall states â€Å"Most of the information is either in the physical context or initialized in the person. † ? Knowledge is situational, relational ? Less is verbally explicit or written or formally expressed ? More internalized understandings of what is communicated (ex: â€Å"in-jokes†) ? Often used in long term, well-established relationships   Decisions and activities focus around personal face-to-face communication, ? often around a central, authoritative figure ? Strong awareness of who is accepted/belongs vs. â€Å"outsiders† Association  Relationships depend on trust, build up slowly, and are stable. ? How things get done depends on relationships with people and attention to group process. ? One's identity is rooted in groups (family, culture, work). Interaction ? High use of nonverbal elements; voice tone, facial expression, gestures, and ? Eye movement carry significant parts of conversation. ? Verbal message is indirect; one talks around the point and embellishes it. ? Communication is seen as an art form-a way of engaging someone. ? Disagreement is personalized.One is sensitive to conflict expressed in another's nonverbal communication. Conflict either must be solved before work can progress or must be avoided. Learning ? Multiple sources of information are used. Thinking is deductive, proceeds from ge neral to specific. ? Learning occurs by first observing others as they model or demonstrate and then practicing. ? Groups are preferred for learning and problem solving. ? Accuracy is valued. How well something is learned is important. High context cultures are more common in the eastern nations than in western, and in countries with low racial diversity.Cultures where the group is valued over the individual promote group reliance. High context cultures have a strong sense of tradition and history, and change little over time, such as tribal and native societies. For instance, the French assume that the listener knows everything. Therefore, they may think that Americans think they are stupid because Americans will habitually explain everything to their counterparts. Former president Jimmy Carter understood the importance of high-context communication with his colleagues from Israel and Egypt during the peace talks at Camp David.When Prime Minister Begin was about to leave the unsati sfactory negotiations, Carter presented him with pictures of the three heads of state, with the names of each of Begins grandchildren written on the photographs. The prime minister repeated the names of his grandchildren out loud as he looked at the pictures, reflecting on the importance of the peace negotiations to his grandchildren's futures. Carter recognized that a high-context reference to future generations would induce the prime minister to return to the negotiations. Low Context CommunicationHall states â€Å"The mass of information is vested in the explicit code (message). † ? Rule oriented ? More knowledge is public, external, and accessible. ? Shorter duration of communications ? Knowledge is transferable ? Task-centred. Decisions and activities focus around what needs to be done and the division of responsibilities. Association ? Relationships begin and end quickly. Many people can be inside one's circle; circle's boundary is not clear. ? Things get done by follow ing procedures and paying attention to the goal. ? One's identity is rooted in oneself and one's accomplishments.Social structure is decentralized; responsibility goes further down (is not concentrated at the top). Interaction ? Message is carried more by words than by nonverbal means. ? Verbal message is direct; one spells things out exactly. ? Communication is seen as a way of exchanging information, ideas, and opinions. ? Disagreement is depersonalized. One withdraws from conflict with another and gets on with the task. Focus is on rational solutions, not personal ones. Learning ? One source of information is used to develop knowledge. ? Thinking is inductive, proceeds from specific to general.Focus is on detail. ? Learning occurs by following explicit directions and explanations of others. ? An individual orientation is preferred for learning and problem solving. ? Speed is valued. How efficiently something is learned is important. An individual from a high context culture has t o adapt, and/or be accommodated when shifting to a low context culture. High context cultures expect small close-knit groups, where professional and personal life is interrelated. Therefore, a high context individual is more likely to ask questions than attempt to work out a solution independently.References Brockner, J. (2003). Unpacking country effects: On the need to operationalize the psychological determinants of cross-national differences. Research in organizational behavior, (P 333–367). Flynn, F, & Chatman, J. (2001). Strong cultures and innovation: Oxymoron or opportunity? In S. Cartwright (Ed. ), International handbook of organizational culture and climate. Wink, P. (1997). Beyond ethnic differences: Contextualizing the influence of ethnicity on individualism and collectivism. Journal of Social Issues, (P 329–349).